Blanca Isabel Purple Rice is a naturally black/purple long grain rice that was developed in Louisiana by Dr. Milton C. Rush, a rice pathologist at Louisiana State University (LSU). It is a unique variety of rice that cooks and tastes like typical long grain white rice, but also naturally contains many health benefitting compounds not normally found in brown or white rice. Blanca Isabel has been found to have high levels antioxidants, such as those found in blueberries, green tea, red wines. Besides its great taste and vast health components, the rice’s beautiful purple hue when cooked, makes any dish a treat for the eye. Blanca Isabel not only tastes great, but is also great for your health.